Author

Ivy

Chief Storyteller at Web3talez. Researching how Web3 companies grow, how people discover them, and what the evidence shows.

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About Ivy

Research, stories, and useful questions.

Ivy is the Chief Storyteller behind Web3talez. She began writing publicly on HackerNoon before growing Web3talez through its newsletter and building it into an independent research and intelligence brand.

Her work examines Web3 marketing, AI visibility, institutional crypto, product growth, and how companies explain complex ideas.

She believes good research should show its workings, distinguish evidence from analysis, and make complicated markets easier to understand.

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Published work

Research by Ivy

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AEO/GEO · 11 min read

Does Fixing Old Content Actually Improve AI Visibility?

What happens when you fix existing content? I analysed 313 articles to see whether their Google Search and AI visibility changed, and whether both moved together.

Read the research AEO/GEO · 10 min read

Which Institutional Crypto Companies Do ChatGPT and Gemini Recommend, and Why?

This case study analyses 100 AI answers across 10 institutional crypto categories to discover which companies get recommended, how their content strategies differ...

Read the research AEO/GEO · 4 min read

Do Search and AI reward the same content? I analysed almost 14,000 pages to find out.

I compared how the same pages performed across Google Search, Google AI, Bing AI, and traffic from AI assistants.

Read the research AEO/GEO · 6 min read

I Tested a Different Way to Rank for “Best” Queries. Google and ChatGPT Cited it in 72 Hours.

Within 72 hours of publishing an article that wasn’t a “Best X” listicle, it was already outranking hundreds of them and appearing in Google AI Overviews and Chat...

Read the research Notes · 5 min read

3 Ways to Stop Building Nonsense With AI + Trump’s Stock Portfolio

There’s a wild AI psychosis out there. Don't fall for it.

Read the research Crypto institutional marketing · 10 min read

The Crypto Institutional Marketing Playbook (2026)

How to sell crypto to institutions.

Read the research Product ideas · 10 min read

12 million wallets BUT their most important user has never heard of them

When your product is ready for the masses but your message isn’t.

Read the research Tools · 5 min read

I made an app that exposes fake growth in web3

The app many web3 founders don't want you to use.

Read the research Product ideas · 12 min read

The 74% nobody's building for

A product and growth idea for the prediction market that EVERYONE will actually use.

Read the research Tips · 9 min read

Top web3 marketing moats in 2026

Vibe marketing is over. See what matters in 2026.

Read the research Tips · 4 min read

Marketing 101: Why you should ragebait

Controversy pays like maaaaad!

Read the research Tips · 8 min read

The Mascot Trap Everyone Falls Into: Do You Really Need Them?

Maybe you don’t. It’s just FOMO.

Read the research Tips · 8 min read

How to do web3 marketing in a bear market

Now that the market is red, what are you building, how are you marketing, where do you go from here?

Read the research Case studies · 18 min read

Hyperliquid’s Marketing Strategy – From A to Z

All the marketing growth hacks for the world's largest perp dex - HOW they did it and WHEN they did it.

Read the research Case studies · 6 min read

KOL marketing is dead. Do this instead.

Spoiler alert : Your KOL marketing strategy will fail. This is not a prediction, it's a fact!

Read the research Case studies · 5 min read

6 things everyone in web3 should learn from Kaito

If Kaito can, then you too can!

Read the research Case studies · 3 min read

The 24 hours stunt marketing pulled by Monad

You can just do anything!

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